The music is a bit much

but the message is effective: Who's On The Line by wgaamerica, via Ducky Does TV.

"Bet On It"

If you didn't see this coming, you shouldn't be working in television.

High School Musical 2 Big 2 B Ignored, by Joal Ryan, E! Online. Emphases mine.

...Disney Channel's HSM2 was simply huge, averaging 17.2 million Zac Efron-worshipping viewers, preliminary Nielsen Media Research ratings showed, per the network Saturday.

The TV movie set records for all-time biggest basic cable audience (besting a 2006 ESPN Monday Night Football telecast) and all-time biggest made-for-basic-cable telepic (besting TNT's 2001 western, Crossfire Trail), the Disney Channel said.

Overall, HSM was easily TV's most watched show, on broadcast or cable, since the final week of 2006-07 season, topping the summertime likes of The Sopranos finale on HBO (11.9 million) and the season premiere of NBC's America's Got Talent (12.9 million). And according to the Disney Channel, it was the most-watched TV-movie anywhere since the 2005 premiere of the Keri Russell-Skeet Ulrich period drama, The Magic of Ordinary Days (18.7 million), on CBS...

...It was not clear what impact the mobilization of such large numbers of children had on the greater society on Friday night. Historically, or at least anecdotally, big TV events, such as the Beatles' debut on Ed Sullivan, have been linked to drops in crime. There was no word if HSM2 could be credited with bringing calm to the nation's pizza parlors and summer camps.

Also, according to the Disney Channel, there was no way of gauging exactly how many youngsters watched HSM2 owing to an untold number of HSM2 viewing parties. (Nielsen doesn't count heads at such events. Ditto for slumber parties.)...

...The new movie starred Hairspray's Efron and duet partner Vanessa Hudgens, both of the old movie, in a tale seemingly borrowed from the third season of Saved by the Bell, i.e., high-school friends take summer jobs, en masse, at a country club.

In its review, the New York Times said there was "much to admire" in the sequel, but also "so much to hate," including, for its taste, too much cast use of bronzer...

For more commentary on into this cultural phenomenon, read High School Musical 2: What Time Is It? on Ducky Does TV, as well as Miss Alli's review of the first High School Musical on TWoP.