Saturday, August 18, 2007

"Bet On It"


If you didn't see this coming, you shouldn't be working in television.

High School Musical 2 Big 2 B Ignored
, by Joal Ryan, E! Online. Emphases mine.

...Disney Channel's HSM2 was simply huge, averaging 17.2 million Zac Efron-worshipping viewers, preliminary Nielsen Media Research ratings showed, per the network Saturday.

The TV movie set records for all-time biggest basic cable audience (besting a 2006 ESPN Monday Night Football telecast) and all-time biggest made-for-basic-cable telepic (besting TNT's 2001 western, Crossfire Trail), the Disney Channel said.

Overall, HSM was easily TV's most watched show, on broadcast or cable, since the final week of 2006-07 season, topping the summertime likes of The Sopranos finale on HBO (11.9 million) and the season premiere of NBC's America's Got Talent (12.9 million). And according to the Disney Channel, it was the most-watched TV-movie anywhere since the 2005 premiere of the Keri Russell-Skeet Ulrich period drama, The Magic of Ordinary Days (18.7 million), on CBS...

...It was not clear what impact the mobilization of such large numbers of children had on the greater society on Friday night. Historically, or at least anecdotally, big TV events, such as the Beatles' debut on Ed Sullivan, have been linked to drops in crime. There was no word if HSM2 could be credited with bringing calm to the nation's pizza parlors and summer camps.

Also, according to the Disney Channel, there was no way of gauging exactly how many youngsters watched HSM2 owing to an untold number of HSM2 viewing parties. (Nielsen doesn't count heads at such events. Ditto for slumber parties.)...

...The new movie starred Hairspray's Efron and duet partner Vanessa Hudgens, both of the old movie, in a tale seemingly borrowed from the third season of Saved by the Bell, i.e., high-school friends take summer jobs, en masse, at a country club.

In its review, the New York Times said there was "much to admire" in the sequel, but also "so much to hate," including, for its taste, too much cast use of bronzer...


For more commentary on into this cultural phenomenon, read High School Musical 2: What Time Is It? on Ducky Does TV, as well as Miss Alli's review of the first High School Musical on TWoP.

4 comments:

Manda said...

Ah, good point. It is not the dog that wags the tail...

Then this post adds to my second musing of my Sesame Street post, why does the television marketing machine suddenly switch from boys to girls at the tweeny-bopper stage? Tween- and teenage girls are the sacred marketing cash cows in television, but not preschool and elementary school girls? Hmmmm, what precipitates this girlie hunger for entertainment and cash flow that enables their rampant spending?

See, this is all a total mystery to me because when I was 10 I read Stephen King and the X-Men and watched scary movies.

Clearly, there was divine intervention involved when I gave birth to a boychild.

Anonymous said...

I watched it and thought it was pretty good, but not anywhere near as good as the Keri Russell movie "The Magic of Ordinary Days".

Stephanie said...

(Nielsen doesn't count heads at such events. Ditto for slumber parties.)

That is seriously the problem with Nielsen's. Like in College there'd be 15 - 20 people in a common room watching the same show. So even though they are finally monitoring colleges. They don't count heads. Lame!

HSM2 ROCKED!!! So awesomely cheesy and fabulous. I'm so there for #3 Prom Extravaganza or whatever they decide to do.

Bianca Reagan said...

Manda, as with most things in Hollywood, the people behind the programming successfully marketed to girls and female teenagers simply stumbled upon it. If The Disney Channel had known that High School Musical would be possibly the biggest franchise they have ever had, they would have produced it years ago. Even with the preceding successes of Lizzie McGuire, The Cheetah Girls and That's So Raven, they were still shocked that an audience made up of mostly girls from 6 to 14 would be a merchandise bonanza. Heck, Mary-Kate and Ashley have made around $1 billion off that audience almost since the two of them could walk. And no one at Disney picked up on this concept until 2006?

My other point is, you can't buy something that isn't being sold. I wish more movies and television shows were being made with me in mind. I know many other women feel the same way. I'm not the only snarky 25-year-old American lady out there. But I don't own a studio or a television network . . . yet.