Sunday, March 22, 2009

What the who what now?

Advertisements for Themselves, by Erica Orden, New York Magazine via The Black Snob.

Madison Avenue is scrambling to adjust to a new era, when the most admired people in America are a black family. To reflect this reality, talent scouts are on the hunt for models who look like the Obama children, Sasha, 7, and Malia, 10.

"People are looking for girls who resemble them," says Charlie Winfield, the head booker at FunnyFace Today.

Tali Lev, an agent with the Gilla Roos agency, keeps links to her "Sasha" and "Malia" model lists on her desktop for easy access. "Photographers even want them for their portfolios."

Marlene Wallach, president of Wilhelmina Kids & Teens, says the First Daughters are tough subjects to match. "It’s a very specific age and a very specific ethnicity, so there aren’t that many girls that would necessarily fit the bill."

A very specific ethnicity? These girls are not Jessica Alba or Rosario Dawson or Dwayne Johnson or Vin Diesel. They are 3/4 black, like most black people in the United States are, if you look far back enough and count up all the pieces.

How hard is it to find tiny black children in New York City? Maybe Ms. Wallach could import them direct from the manufacturer.


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